Tiller Scientific+Medical

Bulletin

• Design Cultures Infuse South Beach, Miami

  October 01, 2009

  

  Recently returned, after collecting a GOLD!!! International Design Excellence Award (IDEA award)  and attending the Industrial Designers Society of America (IDSA) design conference in Miami, we are happy to report growing momentum in the world which looks to Industrial Design professionals as leaders in Design Thinking.

  Leveraging this skill within Product Design and Development programs is only one part of the big picture. Leveraging our skills into observation and application of user needs and desires makes great products with solid benefits to business. Taking creativity across the whole business magnifies success.

  At the conference we discussed, debated and infused ideas to take Design Thinking to new places. Increased implementation of Creative Thinking aids business success and bends the industry to a more sustainable footing. All good stuff!

  The industry is currently on a rapidly changing and exciting road. This Road is one that Tiller Design and Tiller Scientific+Medical are well prepared to travel. Debates on Design Thinking from around the world have helped me raise my level of excitement about what we do and how we go about doing it. It was good to hear that some of the things we, as a company, have been doing for a while are part of the global push for Creative Thinking to be implemented as early as possible into a project.

  I thoroughly enjoyed my time in the US and cannot wait to go back and do more of the same.

  Tiller Scientific+Medical Lleading Product Design Sydney Australia

  Tags: awards, conference, idea, idsa

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